Atomo is an ASX listed innovative medical device diagnostics company supplying user-friendly medical rapid diagnostic test devices and finished point-of-care rapid tests to global partners and consumers.

The brief from the CEO and marketing team was to focus on Atomo’s strategy of empowering people to enjoy healthier lives through fast, accurate point-of-care testing. Atomo is re-imagining diagnostics by putting the user experience at the centre of everything they do.

We designed a powerful cover using the theme ‘Leading the Future of Medical Diagnostics’ featuring an image of a male consumer with a pattern representing diagnostic testing and results. Our focus was on communicating a clear direction for the business and its strategy for future investment and delivering investor returns. The colour palette and graphic pattern were used to support the Atomo brand identity throughout the report. Both digital and printed versions were delivered to shareholders.