Atomo is an innovative diagnostics company supplying novel finished rapid tests and test technologies to healthcare providers, commercial partners and, increasingly directly to consumers. Our 2025 annual report is designed around the theme ‘Empowering Decentralised Testing’.
Client
Atomo is an ASX listed innovative medical device diagnostics company supplying user-friendly medical rapid diagnostic test devices and finished point-of-care rapid tests to global partners and consumers. By focusing on providing solutions that can be used by anyone and excel in decentralised settings, Atomo is helping to shape a future where accurate diagnosis is not limited by geography, infrastructure, or access to traditional healthcare facilities.
Approach
The brief from the CEO and marketing team was to focus on Atomo’s strategy of empowering people to enjoy healthier lives through fast, accurate point-of-care testing. Atomo is re-imagining diagnostics by putting the user experience at the centre of everything they do.
Solution
Our cover design featuring images of a demographic that will benefit from the access to cost effective rapid, accurate results when needed. The images were used throughout the report to support the Atomo brand messaging. Our focus was on communicating a clear direction for the business and its strategy for future investment and delivering investor returns. Both digital and printed versions were delivered to shareholders.