Island Helicopters offers exhilarating scenic helicopter flights and provide an unparalleled adventure that combines luxury, safety, and the awe-inspiring views of Phillip Island’s iconic landmarks.
Client
Island Helicopters operates scenic helicopter flights over and around the picturesque coastal landscape of Phillip Island. There are multiple flights taking in the spectacular scenery of the Penguin Parade, Phillip Island Grand Prix circuit, Cowes, and the beautiful beaches around the Island.
Approach
The brief from the CEO was to design a brand identity for a tourism focused aviation business operating helicopter flights on Phillip Island.
Our research identified themes based around Destination: a premium and luxurious ‘look and feel’ with rich colour tones. Adventure: a fun, bright, bold and playful experience. Aeronautical: a sleek and sophisticated technical style using a cool colour palette.
Solution
We designed an identity around the theme Destination. The theme differentiated the brand identity from competitors with a strong logotype in a rich colour palette. We applied the new brand identity to stationery, helicopters, building signage, marketing brochures, tickets and a website to provide a strong and consistent brand in both print and digital formats for a tourism audience.