Runners Paradise is not just a sporting goods store but is a destination that is building a running community.


Two friends with a passion for running (plus have expertise in retail, legal, sports marketing and brand management) had a shared vision for a running brand that would build community and share expertise. Runners Paradise is more than store, it’s a place to meet.


We set out to design a brand that shifted the perceptions from a generic sport’s goods store to a destination which connects with the running community. Whether you are starting your running journey or an elite athlete pushing your limits, Runners paradise is there for every step of your training, race day and recovery.


We designed a visual toolkit to accompany the Runners paradise logotype. This flexible yet instantly recognisable design resource was applied across the business, from signage to swing tags, and social media to digital items. This flexibility also lays the foundation for the business to expand into other areas without the need to rethink its branding.

Stuart Pettigrew Design acknowledges the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of this land.

Stuart Pettigrew © 5/1 Grattan Street Prahran VIC 3181