A brand refresh of the company’s image and capabilities to establish a distinctive place in the mind of the target market.
![Shinewing brochure cover design](/static/Mockup_A4_Brochure_Cover_1-e1d97ceaa1d62724e29cc4823f1a9818.jpg)
![Shinewing internal brochure layout design](/static/Mockup_A4_Brochure_3-1-29ba8cabb1f690dbc5e2bdf681a69bff.jpg)
![Shinewing branding roll up banner design](/static/SW_Banners-dcc11ed914e453c8518678e851f1caf3.jpg)
Client
ShineWing Australia is a leading Australian owned advisory and accounting firm with an 80 year history of servicing local and international clients.
Approach
In 2018 we were engaged to create a branding campaign using the existing ShineWing logotype and new tagline – take the lead. Our brief was to work with the existing brand identity to refresh the complete range of marketing items with a focus on elevating the brand perception.
Solution
We developed communication tools to assist staff and partners to tell a consistent story of an Australian firm with a unique position in the market place. These were incorporated into guidelines showing consistent use of typography, a vibrant colour palette, dramatic imagery and graphics, templates for tender documents, flyers and capability brochures.