A brand refresh of the company’s image and capabilities to establish a distinctive place in the mind of the target market.

Shinewing brochure cover design
Shinewing internal brochure layout design
Shinewing branding roll up banner design


ShineWing Australia is a leading Australian owned advisory and accounting firm with an 80 year history of servicing local and international clients.


In 2018 we were engaged to create a branding campaign using the existing ShineWing logotype and new tagline – take the lead. Our brief was to work with the existing brand identity to refresh the complete range of marketing items with a focus on elevating the brand perception.


We developed communication tools to assist staff and partners to tell a consistent story of an Australian firm with a unique position in the market place. These were incorporated into guidelines showing consistent use of typography, a vibrant colour palette, dramatic imagery and graphics, templates for tender documents, flyers and capability brochures.

Stuart Pettigrew Design acknowledges the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of this land.

Stuart Pettigrew © 5/1 Grattan Street Prahran VIC 3181