Unfortunately, most people’s first contact with the law can be when they have a legal problem. By promoting clear information on how the legal system works the foundation helps the community better understand the law.

Stewart Pettigrew Design


Victoria Law Foundation is a not-for-profit organisation helping to build a better justice system through research, education and grants – supporting Victorians to understand and engage with their legal system.


As the organisation was undergoing a transition of its role a brand refresh was required to reflect the focus on the major functions of the organisation. The refresh was to include the visual identity, sub-brand rules, assets and guidelines to better reflect the identity.


We designed a refreshed brand identity that highlights the unique characteristics of Victoria Law Foundation in a contemporary style. The relationship of the new logotype, taglines and positioning with the various sub-brands was structured to provide a consistent and flexible use across all formats.