Unfortunately, most people’s first contact with the law can be when they have a legal problem. By promoting clear information on how the legal system works the foundation helps the community better understand the law.
![Victoria Law Foundation logo branding design](/static/VLF_Logo-2-f0ff7e2c8091743eb100d75150b211ab.png)
![Victoria Law Foundation brand design](/static/VLF_Logo_colours4-75eef075dc8defc4a3c199bf3fc93409.png)
![Victoria Law Foundation brand identity style guide](https://stuartpettigrewdesign.kinsta.cloud/wp-content/uploads/2019/10/Brand-guidelines_7-1.gif)
![Victoria Law Foundation report cover design](/static/VLF-Long-Form-Cover-1-e506065189efe923dcb480c5a3a644f5.png)
![Victoria Law Foundation report layout design](/static/VLF-Long-Form-Internals-c8ab503e1304dbca3c2d94ed849a277b.png)
![Victoria Law Foundation research report layout design](/static/VLF-Long-Form-Internals_2-1-ccabadeee5084b0eda3822a3700cc9f0.png)
![Victoria Law Foundation brand lockup logo design](/static/Screen-Shot-2019-10-15-at-2.17.37-pm-74dd3bab793f9c78fdf91075044fd61f.png)
Client
Victoria Law Foundation is a not-for-profit organisation helping to build a better justice system through research, education and grants – supporting Victorians to understand and engage with their legal system.
Approach
As the organisation was undergoing a transition of its role a brand refresh was required to reflect the focus on the major functions of the organisation. The refresh was to include the visual identity, sub-brand rules, assets and guidelines to better reflect the brand identity.
Solution
We designed a refreshed brand identity that highlights the unique characteristics of Victoria Law Foundation in a contemporary style. The relationship of the new logotype, taglines and positioning with the various sub-brands was structured to provide a consistent and flexible use across all formats.